Survey Methodology

Analyzes the sampling of individual units from a population and the associated survey data collection techniques, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys. The most important methodological challenges of a survey methodologist include making decisions on how to:

  • Identify and select potential sample members.
  • Contact sampled individuals and collect data from those who are hard to reach (or reluctant to respond).
  • Evaluate and test questions.
  • Select the mode for posing questions and collecting responses.
  • Train and supervise interviewers (if they are involved).
  • Check data files for accuracy and internal consistency.
  • Adjust survey estimates to correct for identified errors.

• January 16, 2015

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